The 4 Disciplines of Execution (Free Press, 2012)

Achieving Your Wildly Important Goals.  This is a great business book.  You can have a magnificent strategy. But without execution, strategy never gets off the ground or out of the box.  The 4 D’s of Execution is a proven set of practices with these elements:

  1. Focusing on the Wildly Important
  2. Acting on Lead Measures
  3. Keeping a Compelling Scoreboard
  4. Creating a Cadence of Accountability

Built to Sell (Flip Jet Media Inc, 2010)

Creating a business that can thrive without you.  This is an awesome book that will guide a business owner in building value in their company for an option strategy rather than an exit strategy.

Platform Get Noticed in a Noisy World (Thomas Nelson, 2012)

Michael Hyatt’s Step by Step Guide for Anyone With Something to Say or Sell. This is THE book for you to follow as you setup your online business.  Chapter by chapter, Michael shows you the tools, the apps,  and his recommendations used to create his very successful blog.

Challenges of Setting up Your Own Blogsite

Hmm…I thought I was fairly tech savy. After all, I am a CPA in a large public accounting firm with 35 years of experience behind me. I use more than 20 different applications every day. I am on multiple social media apps. I have edited my own photos and converted them to note cards and posters. I shop online. I research online. I am on a computer or device 16 hours a day, more days than I want to admit. So how hard could it be to set up a little blog? Right? Well, its much harder than I ever dreamed it would be.

The blog setup language is different from anything I use to prepare taxes, or accounting or financial statements or presentations. The choices you need to make before launching your site rival the decisions in building a house. Colors, fonts, backgrounds, buttons, hover color, logos, etc.

I read instructions very well and follow them even better. You have to,if you want to accurately complete a Form 1095C for the IRS reporting of health coverage. (A four page form with 17 pages of instructions!) The instructions for customizing my blog assume I know marketing, branding, programming, graphics, typesetting and publishing. My intuition is trained to know when the financial analysis is off or the client’s office manager is holding something back. I was not prepared for what it takes to get this site up.

I know this can be done. I am not giving up. This is going to take more reading and more research…that I know how to do that.